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Marketing for hospitality and tourism (Sixth edition, International edition)

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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.

These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course.

Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Product Details
Pearson
0133382125 / 9780133382129
Paperback
01/01/2013
United States
English
xxi, 682 pages : illustrations (colour)
28 cm
Tertiary Education (US: College) Learn More
Previous edition: 2010.