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European casebook on principles of marketing

Part of the The European casebook series on management series
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Includes current material on events and issues of importance to European corporations and managers.

This casebook provides practising managers with insights into the marketing activities of some key European companies, covering the major field of interest in marketing.

The book is European in perspective, and logically structured to cover all the major areas of marketing.

Some well known international companies (such as Nivea, IKEA, Carlsberg and M&S) are included.

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Product Details
Prentice Hall
0132276534 / 9780132276535
Paperback
15/10/1996
United Kingdom
English
xiv, 258p., [12]p. of plates : ill.
24 cm
postgraduate /research & professional Learn More