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Managing cross-cultural communication : principles and practice (2nd edition)

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Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students.

Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice.

An essential course companion.

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Product Details
Red Globe Press
1137507462 / 9781137507464
Paperback / softback
658.45
21/04/2016
United Kingdom
English
xi, 268 pages : illustrations (black and white)
24 cm
Previous edition: Basingstoke: Palgrave Macmillan, 2011.