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The marketing of tourism products : concepts, issues and cases

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This book focuses on the concept of the tourism product.

It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the span of products encompassed by tourism and the existence of markets within markets.

A number of chapters are contributed by subject specialists.This book should be of interest to tourism and business students, tourism planners in public and private business.

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Product Details
Cengage Learning EMEA
0412573202 / 9780412573200
Paperback
01/06/1996
United Kingdom
English
xx, 540p.
25 cm
postgraduate /research & professional /undergraduate Learn More
Cover and spine title: Marketing tourism products.