Image for The Financial Times essential guide to business writing  : how to write to engage, persuade and sell

The Financial Times essential guide to business writing : how to write to engage, persuade and sell

Part of the The FT Guides series
See all formats and editions

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers.

The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader.

It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective. It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage.

It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.  

Read More
Available
£11.99 Save 20.00%
RRP £14.99
Add Line Customisation
2 in stock Need More ?
Add to List
Product Details
0273761137 / 9780273761136
Paperback / softback
01/11/2011
United Kingdom
English
vi, 176 p. : 1 ill.
22 cm