Marketing in the New Media

Using the internet and other forms of new media, such as text messaging, to advertise products and services is fast becoming an integral approach to marketing for any successful business. "Marketing in the New Media" presents practical and intelligent advice for business owners and marketing professionals on how to combine traditional advertising with internet and mobile marketing to deliver an effective marketing message anytime, anywhere.

It outlines the elements of successful website design, explains how to analyse web traffic reports, and shows how to understand your online customer's behaviour.

This volume also includes a full and detailed discussion on mobile marketing - one of the fastest growing trends in the marketing industry.

This is a must-have volume for marketing professionals who need to make informed decisions about how their campaigns are performing and how their customers are responding.