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Cradle to cradle : remaking the way we make things

By: Braungart, Michael McDonough, William

0099535475 / 9780099535478
Paperback
29/01/2009
93 in stock Need More ?
United Kingdom
20 cm 192 p.
Professional & Vocational  Learn More Tertiary Education (US: College)
Reprint. Originally published: New York: North Point, 2002; London: Jonathan Cape, 2008.

Recycling is good, isn't it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism. "Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today.

In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value.

This is the essence of Cradle to Cradle: waste need not to exist at all.

By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

BIC:

RNH Waste management, RNU Sustainability, THX Alternative & renewable energy sources & technology

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