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Image for Brand champions : how superheroes bring brands to life

Brand champions : how superheroes bring brands to life

Buckingham, I.
See all formats and editions

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance.

Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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Product Details
Palgrave Macmillan
0230220320 / 9780230220324
Hardback
658.827
26/01/2011
United Kingdom
English
xii, 209 p. : ill.
24 cm
KJS Sales & marketing
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