Tendinte actuale in campaniile de relatii publice by Cmeciu, Camelia (9789734641208) | Browns Books
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Image for Tendinte actuale in campaniile de relatii publice

Tendinte actuale in campaniile de relatii publice

Cmeciu, Camelia
See all formats and editions

Alaturi de modelele clasice, volumul prezinta modele actuale de desfasurare a campaniilor de relatii publice si propune o noua grila de analiza a mesajului acestora.

Sunt analizate comparativ tacticile si strategiile creative folosite in campaniile premiate la Romanian PR Award (2009-2011), cu accent pe evolutiile comunicarii organizationale in contextul new media si social media.

Volumul se adreseaza studentilor, specialistilor si practicienilor din domeniul relatiilor publice, precum si tuturor celor interesati de realizarea campaniilor de responsabilitate sociala corporatista.

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Product Details
Polirom
9734641204 / 9789734641208
Ebook
14/06/2016
432 pages
GTC Communication studies

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