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Social media marketing : theories & applications (3E)

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Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.

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Product Details
SAGE Publications Ltd
1529720826 / 9781529720822
Paperback / softback
658.872
27/04/2021
United Kingdom
English
ix, 294 pages : illustrations (black and white, and colour)
24 cm
Previous edition: 2018.