Entrepreneurship and Behavioral Strategy

"Behavioral strategy continues to attract increasing research interest within the broader field of strategic management.

Research in behavioral strategy has clear scope for development in tandem with such traditional streams of strategy research that involve economics, markets, resources, and technology.

The key roles of psychology, organizational behavior, and behavioral decision making in the theory and practice of strategy have yet to be comprehensively grasped.

Given that strategic thinking and strategic decision making are importantly concerned with human cognition, human decisions, and human behavior, it makes eminent sense to bring some balance in the strategy field by complementing the extant emphasis on the "objective" economics-based view with substantive attention to the "subjective" individual-oriented perspective.

This calls for more focused inquiries into the role and nature of the individual strategy actors, and their cog