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Marketing higher and further education : an educator's guide to promoting courses, departments and institutions

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Today's education-as-business environment means that many professionals working in higher and further education need developed business and promotion skills in order to ensure that their course, department or institution maximizes its potential.

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Product Details
Kogan Page Ltd
0749432942 / 9780749432942
Paperback / softback
378.101
01/12/2001
United Kingdom
English
viii, 147p.
24 cm
research & professional Learn More