Image for Product design and the supply chain  : competing through design

Product design and the supply chain : competing through design

See all formats and editions

Product design touches every aspect of modern life, determining the form and function of the products and technologies that we use every day.

Product design is not just concerned with the appearance and functionality of products; it has an important role in determining the cost, pricing, risk and profitability profile of those products.

Product Design and the Supply Chain shows how decisions taken at the design stage of a product's life cycle go on to affect that product's subsequent value to a company.

Eighty percent of a product's eventual supply chain costs are already present at the early stages of product design and development.

This book allows companies to make informed design decisions that have significant positive through-life implications for risk, complexity and responsiveness, thus allowing them to create a 'moat' that is difficult for competitors to sidestep or surmount. Product Design and the Supply Chain contains fascinating content applicable to industry.

It is full of useful and insightful real-life cases and examples.

This book sets out to show how design impacts: sales revenues, pricing, time to market, manufacturing and supply chain costs, supply chain risks, brand loyalty, and competitiveness.

Read More
Available
£38.24 Save 15.00%
RRP £44.99
Add Line Customisation
1 in stock Need More ?
Add to List
Product Details
Kogan Page Ltd
0749478233 / 9780749478230
Paperback / softback
03/12/2018
United Kingdom
English
288 pages
24 cm