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Digital marketing strategy : an integrated approach to online marketing (Second edition)

By: Kingsnorth, Simon

0749484225 / 9780749484224
Paperback
03/04/2019
11 in stock Need More ?
United Kingdom
24 cm xvii, 364 pages : illustrations (black and white)
Professional & Vocational  Learn More Tertiary Education (US: College)
Previous edition: 2016.

Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge.

This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:-Marketing automation, personalization, messaging and email -Online and offline integration-The power of technologies, such as AI-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results.

It is an essential guide for any marketer to build an effective and practical digital strategy.

BIC:

KJMV7 Sales & marketing management, KJS Sales & marketing

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