Image for E-commerce 2017

E-commerce 2017 (Thirteenth edition Global edition)

See all formats and editions

Understanding the Vast and Expanding Field of E-commerce Laudon's E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues.

A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today.

An in-depth investigation of companies such as Uber, Airbnb, Pinterest, Spotify, and Alibaba kick off the course while preparing students for real-life scenarios. In the Thirteenth Edition, Laudon and Traver add new existing case studies and update existing ones to match developments in the e-commerce field in today's tech world.

They have built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Read More
Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9781292251707 to take you to the new version.

This title has been replaced View Replacement
Product Details
Pearson Education Limited
1292211687 / 9781292211688
Paperback / softback
658.872
22/06/2017
United Kingdom
English
912 pages
26 cm
Professional & Vocational/Tertiary Education (US: College) Learn More