Principles of Services Marketing by Palmer, Adrian (9780077116279) | Browns Books

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Principles of Services Marketing (5th ed)

See all formats and editions

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic.

Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course.

New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development.

Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.

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Title Unavailable: Out Of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780077152345 to take you to the new version.

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Product Details

Publisher/Imprint McGraw Hill Higher Education

ISBN/Ean0077116275 / 9780077116279

FormatPaperback

Dewey658.8

Published01/12/2007

Country of PubUnited States

Book LanguageEnglish

Pagesxviii, 606 p. : ill.

Dimensions25 cm

Readershipgeneral Learn More

NotesPrevious ed.: 2004.

BIC KJS Sales & marketing

We have stock available for immediate despatch. However as the product is currently out of print, it is unknown when or if additional stock will become available.