Principles of Services Marketing (6th ed)

Today, more people in the western world earn a living from producing services than making manufactured goods.

Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing.

Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.