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eSports is business: management in the world of competitive gaming

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The global phenomenon of eSports has experienced exponential growth in recent years, gaining interest from the media, sports, and technology industries.

Being born digital, global and agile, competitive gaming appeals to a young and emerging audience, and therefore the management of businesses within the eSports industry requires a unique strategy.

Presenting a short history of the industry and an overview of its various stakeholders, the author explores how important governing principles have emerged to culminate in a business model network.

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Product Details
Palgrave Macmillan
3030111997 / 9783030111991
eBook (Adobe Pdf, EPUB)
20/02/2019
England
English
149 pages
Copy: 10%; print: 10%
Description based on CIP data; resource not viewed.