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Research methods for business : a skill-building approach (Seventh edition)

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Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research.

The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.

Maintaining Uma Sekaran s popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes.

There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

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Product Details
John Wiley & Sons Inc
1119165555 / 9781119165552
Paperback / softback
27/06/2016
United States
English
xxiii, 420 pages : illustrations (black and white, and colour)
24 cm
Professional & Vocational Learn More
Previous edition: 2013.