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Social media marketing (5th edition)

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The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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Product Details
SAGE Publications Ltd
1529623812 / 9781529623819
United Kingdom
xii, 447 pages : illustrations
25 cm
Previous edition: 2021.