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Image for Essentials of digital marketing

Essentials of digital marketing

Vega, Kathryn Waite|Rodrigo Perez

Part of the The global management series series

See all formats and editions

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.

It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.

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Product Details

Publisher/Imprint Goodfellow Publishers

ISBN/Ean1911396021 / 9781911396024

FormateBook (Adobe Pdf)

Dewey658.872

Published26/02/2018

Country of PubEngland

Book LanguageEnglish

Pages231 pages

Copy LimitsCopy: 10%; print: 10%

NotesDescription based on CIP data; resource not viewed.

BIC KJS Sales & marketing