Image for Focus group research

Focus group research

Walden, Graham R.(Edited by)
Part of the Sage benchmarks in social research methods series
See all formats and editions

Focus groups are a popular, widely accepted, and legitimate research method to determine attitudes, experiences, perceptions, and knowledge on a wide range of topics in many fields of endeavour. For example, studies have been conducted to examine participants′ favourite pizza toppings, their quality of life following hip replacement surgery and how they feel about human cloning. Focus groups lead to the voicing of attitudes and insights not readily attainable from other qualitative forms of data collection. The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Prof. Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.

Read More
Available
£603.50 Save 15.00%
RRP £710.00
Add Line Customisation
Usually dispatched within 2 weeks
Add to List
Product Details
SAGE Publications Ltd
0857025678 / 9780857025678
Laminated
300.723
21/09/2012
United Kingdom
English
1832 p.
24 cm