Quantifying Risk Amplification Processes: a Multi-Level Approach

This report presents the findings of a project to examine media coverage of risk-related stories using three complementary approaches.

The first approach was a rudimentary analysis of words used by the media.

The second adopted a higher level of analysis, focusing on the writing style of journalists who made significant contributions to particular stories.

The third used an experimental simulation to examine some of the key ingredients of stories that capture the public mood.