Puts a fresh design spin on a well loved novel, which remains the same as the "Emma" that has been cherished by several generations.

It is a fashion-forward, runway inspired package targeted to teens.

It is aimed at those aged 12 years and upwards. "I am going to take a heroine whom no one but myself will much like," declared Jane Austen when she wrote "Emma".

But it turns out that readers loved Emma Woodhouse, a "handsome, clever, and rich" young lady who enjoys meddling in others' lives - until she nearly makes a mess of her own.

Austen's pointed look at romantic mishaps and matchmaking, social status in the Georgian age and the importance of simple human kindness remains a joy to read.