Search Results - Kogan Page Ltd - Books - English - McDonald, Malcolm

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Paperback / softback 3 Nov 2016
Publisher Kogan Page Ltd
ISBN: 9780749478216
Dewey: 658.802
£21.24
RRP £24.99 Save 15%
2 in Stock

Malcolm McDonald on key account management

Paperback / softback 3 Aug 2017
Publisher Kogan Page Ltd
ISBN: 9780749480776
Dewey: 658.804
£21.24
RRP £24.99 Save 15%
2 in Stock

Marketing value metrics : a new metrics model to measure marketing effectiveness

Paperback / softback 3 Oct 2014
Publisher Kogan Page Ltd
ISBN: 9780749468972
Dewey: 658.8
£24.64
RRP £28.99 Save 15%
1 in Stock

The complete marketer : 60 essential concepts for marketing excellence

Paperback / softback 3 May 2013
Publisher Kogan Page Ltd
ISBN: 9780749466763
Dewey: 658.8
£20.39
RRP £23.99 Save 15%
1 in Stock
£21.24
RRP £24.99 Save 15%

Malcolm McDonald on value propositions : how to develop them, how to quantify them

Paperback / softback 3 Oct 2018
Publisher Kogan Page Ltd
ISBN: 9780749481766
Dewey: 658.4012
£22.94
RRP £26.99 Save 15%
£56.95
RRP £67.00 Save 15%
£7.99

Strategic marketing planning : state-of-the-art developments

Paperback 18 Sep 1996
Publisher Kogan Page Ltd
ISBN: 9780749420963
Dewey: 658.802
Out of Print

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Marketing accountability : how to measure marketing effectiveness

Hardback 3 May 2009
Publisher Kogan Page Ltd
ISBN: 9780749453862
Dewey: 658.8

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