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Religion and consumer behaviour in developing nations

Gbadamosi, Ayantunji(Edited by)Oniku, Ayodele C.(Edited by)
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Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude.

Discussing consumers’ religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues.

Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations.

Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions. This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology.

Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.

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Product Details
Edward Elgar Publishing Ltd
1839101024 / 9781839101021
Hardback
08/01/2021
United Kingdom
English
256 pages
24 cm