Image for International business

International business (Fourth edition)

See all formats and editions

We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.   This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success.

The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

Read More
Available
£53.99 Save 10.00%
RRP £59.99
Add Line Customisation
2 in stock Need More ?
Add to List
Product Details
Pearson Education Limited
129201668X / 9781292016689
Paperback / softback
658.049
16/04/2015
United Kingdom
English
416 pages
25 cm