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Marketing An Introduction (3 ed)

Armstrong, Gary, Brennan, Ross, Harker, Michael, Kotler, Philip

See all formats and editions

The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies.

The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9781292200309 to take you to the new version.

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Product Details

Publisher/Imprint Pearson Education Limited

ISBN/Ean1292017511 / 9781292017518

FormatPaperback / softback

Dewey658.8

Published06/08/2015

Country of PubUnited Kingdom

Pages648 pages

Dimensions164 x 236 mm, 1380 grams

ReadershipProfessional & Vocational Learn More

BIC KJMV7 Sales & marketing management, KJS Sales & marketing