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Marketing plans : profitable strategies in the digital age

Digital marketing excellence : planning, optimizing and integrating online marketing

Consumer behaviour

Principles of marketing for a digital age

Marketing communications

Essentials of marketing

Social media marketing : theories & applications

Fundamentals of marketing

Market research in practice : an introduction to gaining greater market insight

Essentials of marketing : theory and practice for a marketing career

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Integrated digital marketing in practice

Foundations of marketing

Digital marketing : a practical approach

Contemporary issues in marketing and consumer behaviour

Experiential marketing : consumer behaviour, customer experience and the 7Es

Advertising management in a digital environment : text and cases

Marketing higher education : understanding how to build and promote the university brand

Marketing to the poor : creating value

Luxury and fashion marketing : the global perspective

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