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Marketing Communications

Paperback / softback 19 Jan 2023
ISBN: 9781292400327
Dewey: 658.802
£60.29
RRP £66.99 Save 10%
79 in Stock Need More ?

Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It

Paperback / softback 14 May 2019
Publisher Ambient Press
ISBN: 9781999023003
Dewey: 658.802
£10.76
RRP £11.95 Save 10%
83 in Stock Need More ?

The Meaning of Shared Value : New Perspective on Creating Shared Value

Paperback / softback 19 Dec 2024
Publisher Routledge
ISBN: 9781032505459
Dewey: 335.412
£17.84
RRP £20.99 Save 15%
79 in Stock Need More ?

Digital Marketing Analytics : Making Sense of Consumer Data in a Digital World

Paperback / softback 6 Aug 2018
ISBN: 9780789759603
Dewey: 658.87
£23.99
RRP £29.99 Save 20%
48 in Stock Need More ?
£20.00
RRP £25.00 Save 20%
63 in Stock Need More ?

Book of Branding : a guide to creating brand identity for start-ups and beyond

Paperback / softback 11 Nov 2019
Publisher Brand Nu Limited
ISBN: 9780993540035
Dewey: 658.827
£15.19
RRP £18.99 Save 20%
4 in Stock Need More ?
£11.99
RRP £14.99 Save 20%
44 in Stock Need More ?

Customer Success Essentials

Paperback / softback 11 Nov 2025
ISBN: 9781788608244
Dewey: 658.812
£7.99
RRP £9.99 Save 20%
43 in Stock Need More ?
£42.49
RRP £49.99 Save 15%
2 in Stock Need More ?

Marketing Management

Paperback / softback 12 Jun 2024
ISBN: 9781292727035
Dewey: 658.80094
£65.69
RRP £72.99 Save 10%
5 in Stock Need More ?

Digital Marketing Strategy : An Integrated Approach to Online Marketing

Paperback / softback 3 Nov 2025
Publisher Kogan Page Ltd
ISBN: 9781398622067
Dewey: 658.872
£25.49
RRP £29.99 Save 15%
9 in Stock Need More ?

Social Business Imperative, The : Adapting Your Business Model to the Always-Connected Customer

Paperback / softback 22 Apr 2016
Publisher Addison Wesley
ISBN: 9780134263434
Dewey: 658.872
£13.87
RRP £18.49 Save 25%
30 in Stock Need More ?

How Management Works : The Concepts Visually Explained

Hardback 3 Feb 2022
Publisher DK
ISBN: 9780241515730
Dewey: 658
£14.24
RRP £18.99 Save 25%
3 in Stock Need More ?
£11.24
RRP £14.99 Save 25%
20 in Stock Need More ?

Creativity For Sale : How to start and grow a life-changing creative career and business

Paperback / softback 24 Oct 2023
Publisher Brand Nu Limited
ISBN: 9780993540042
Dewey: 650.1
£13.59
RRP £16.99 Save 20%
16 in Stock Need More ?

Marketing Strategy and Competitive Positioning

Paperback / softback 15 May 2024
ISBN: 9781292725017
Dewey: 658.802
£58.49
RRP £64.99 Save 10%
2 in Stock Need More ?

Social Media Strategy : A Practical Guide to Social Media Marketing and Customer Engagement

Paperback / softback 3 Oct 2023
Publisher Kogan Page Ltd
ISBN: 9781398609990
Dewey: 658.872
£25.49
RRP £29.99

This title has been replaced View Replacement

£12.74
RRP £16.99 Save 25%
16 in Stock Need More ?

Principles of Marketing Analytics : Understand Data-Driven Decision-Making

Paperback / softback 3 Feb 2026
Publisher Kogan Page Ltd
ISBN: 9781398623279
Dewey: 658.83
£33.99
RRP £39.99 Save 15%
19 in Stock Need More ?

Next Generation Retail : How to Use New Technology to Innovate for the Future

Paperback / softback 3 Feb 2023
Publisher Kogan Page Ltd
ISBN: 9781398609631
Dewey: 658.87
£25.49
RRP £29.99 Save 15%
18 in Stock Need More ?

Data-Driven Marketing Strategy : How to apply data to achieve measurable results

Paperback / softback 3 Feb 2026
Publisher Kogan Page Ltd
ISBN: 9781398623637
Dewey: 658.802
£33.99
RRP £39.99 Save 15%
19 in Stock Need More ?
£7.79
RRP £12.99 Save 40%
8 in Stock Need More ?

Brand Global, Adapt Local : How to Build Brand Value Across Cultures

Paperback / softback 3 Jun 2025
Publisher Kogan Page Ltd
ISBN: 9781398619715
Dewey: 658.827
£23.99
RRP £29.99 Save 20%
18 in Stock Need More ?

Innovation Management and New Product Development

Paperback / softback 28 Dec 2020
ISBN: 9781292251523
Dewey: 658.575
£56.69
RRP £62.99 Save 10%
3 in Stock Need More ?

Marketing Technology : Integrating Martech for Transformational Marketing

Paperback / softback 3 Feb 2026
Publisher Kogan Page Ltd
ISBN: 9781398625259
Dewey: 658.8
£38.24
RRP £44.99 Save 15%
18 in Stock Need More ?

Applied Consumer Psychology : How to use psychological insights in marketing

Paperback / softback 3 Dec 2025
Publisher Kogan Page Ltd
ISBN: 9781398620797
Dewey: 658.8
£33.99
RRP £39.99 Save 15%
18 in Stock Need More ?

AI-Powered B2B Marketing : Develop AI-Enabled Strategies and Practices for Maximum Impact

Paperback / softback 3 Dec 2025
Publisher Kogan Page Ltd
ISBN: 9781398621961
Dewey: 658.804028563
£25.49
RRP £29.99 Save 15%
17 in Stock Need More ?

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience

Paperback / softback 3 Nov 2025
Publisher Kogan Page Ltd
ISBN: 9781398622333
Dewey: 658.80028563
£28.04
RRP £32.99 Save 15%
16 in Stock Need More ?

Luxury Marketing : Develop Innovative Marketing Strategies for Luxury Brands

Paperback / softback 3 Feb 2026
Publisher Kogan Page Ltd
ISBN: 9781398624054
Dewey: 658.827
£33.99
RRP £39.99 Save 15%
14 in Stock Need More ?

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