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All-American Ads of the 30s

The Brand Book : An insider’s guide to brand building for businesses and organizations

Brand Storytelling : Put Customers at the Heart of Your Brand Story

I love it. What is it? : The power of instinct in design and branding

Scientific Advertising

Advertising Creative : Strategy, Copy, and Design

Strategic Brand Management and Development : Creating and Marketing Successful Brands

Free Your Mind : The new world of manipulation and how to resist it

Key Marketing Metrics : The 50+ metrics every manager needs to know

Between the Lines : Early Advertising in Singapore: 1830s - 1960s

Hidden Persuasion : 33 Psychological Influences Techniques in Advertising

Hegarty on Advertising : Turning Intelligence into Magic

How To Write An Inspired Creative Brief, 3rd Edition : A creative's advice on the first step of the creative process

Branded Interactions : Marketing Through Design in the Digital Age

Fading London : The City's Vanishing Ghost Signs

Brilliant Copywriting : How to craft the most interesting and effective copy imaginable

Humanizing B2B : The new truth in marketing that will transform your brand and your sales

The Advertising Effect: How to Change Behaviour

Strategic Advertising Management

My Life in Advertising and Scientific Advertising

Tangled Goods : The Practical Life of Pro Bono Advertising

Design and Strategy : A Step-by-Step Guide

Strategic Integrated Marketing Communications

The Complete Copywriter : The Definitive Guide to Marketing with Words

Belstaff : Our First 100 Years

The Language of Advertising : Written Texts

All-American Ads of the 50s

Words that Sell, Revised and Expanded Edition

Contemporary Advertising ISE

The Million Dollar Sprint - Zero to One Million In Revenue : How to scale a hyper-profitable service business without investment and within 12 months.

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