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Marketing professional services : practical approaches to practice development (2nd ed)

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The author of this text takes the reader step by step through successful marketing strategies and techniques.

He explains how best to gain a competitive edge in the professional service sector and develop new business and customers.

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Product Details
Kogan Page
0749429828 / 9780749429829
Paperback
30/04/1999
England
English
288p. : ill.
24 cm
postgraduate /research & professional Learn More
Previous ed.: 1996.