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Image for Cross-Cultural Brand Personality and Brand Desirability

Cross-Cultural Brand Personality and Brand Desirability : An Empirical Approach to the Role of Culture on this Mediated Interplay

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 14 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311773
Dewey: 658.827
£59.99
RRP £74.99
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Image for Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658027360
Dewey: 658.8
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Image for Events im Zeitalter von Social Media: Stand und Perspektiven der Eventforschung

Events im Zeitalter von Social Media: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 12 Feb 2013
Publisher Springer
ISBN: 9783658005535
Dewey: 658.8
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Image for Determinanten Des Vorgrundungsprozesses: Einfluss Unternehmerischer Chancen Und Des Grundungsklimas Im Hochschulumfeld

Determinanten Des Vorgrundungsprozesses: Einfluss Unternehmerischer Chancen Und Des Grundungsklimas Im Hochschulumfeld

series Markenkommunikation Und Beziehungsmarketing
Ebook 12 Mar 2013
Publisher Springer
ISBN: 9783658016654
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Image for Events und Sport: Stand und Perspektiven der Eventforschung

Events und Sport: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658036812
Dewey: 658.8
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Image for Events und Messen: Stand und Perspektiven der Eventforschung

Events und Messen: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 29 May 2014
Publisher Springer
ISBN: 9783658062354
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Image for Events als Instrumente des Regionalmarketing: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle

Events als Instrumente des Regionalmarketing: Entwicklung eines Bezugsrahmens zur regional-strategischen Eventwirkungskontrolle

series Markenkommunikation Und Beziehungsmarketing
Ebook 10 Sep 2014
Publisher Springer
ISBN: 9783658071141
Dewey: 338.4791
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Image for Produktruckrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verstandnisproblematiken

Produktruckrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verstandnisproblematiken

series Markenkommunikation Und Beziehungsmarketing
Ebook 20 Apr 2015
Publisher Springer
ISBN: 9783658094997
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Image for Events und Emotionen: Stand und Perspektiven der Eventforschung

Events und Emotionen: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 27 Jul 2015
Publisher Springer
ISBN: 9783658103033
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Image for Gruner Materialismus: Eine Uberprufung der Vereinbarkeit von Materialismus und grunem Konsum

Gruner Materialismus: Eine Uberprufung der Vereinbarkeit von Materialismus und grunem Konsum

series Markenkommunikation Und Beziehungsmarketing
Ebook 23 Oct 2015
Publisher Springer
ISBN: 9783658117153
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Image for Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

Ambush Marketing und Markenschutz: Die Eventmarketingmarke als Abwehrmittel gegen Nicht-Sponsoren sportlicher Groereignisse

series Markenkommunikation Und Beziehungsmarketing
Ebook 26 Nov 2015
Publisher Springer
ISBN: 9783658121754
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Image for Psychological Ownership im Kontext der Unternehmensnachfolge: Eine qualitative Studie

Psychological Ownership im Kontext der Unternehmensnachfolge: Eine qualitative Studie

series Markenkommunikation Und Beziehungsmarketing
Ebook 10 Jun 2016
Publisher Springer
ISBN: 9783658146016
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Image for Resilienz im personlichen Verkauf: Eine Wirkungsanalyse in Bezug auf die Verkaufsleistung

Resilienz im personlichen Verkauf: Eine Wirkungsanalyse in Bezug auf die Verkaufsleistung

series Markenkommunikation Und Beziehungsmarketing
Ebook 28 Feb 2017
Publisher Springer
ISBN: 9783658174552
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Image for Events und Erlebnis: Stand und Perspektiven der Eventforschung

Events und Erlebnis: Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 7 Aug 2017
Publisher Springer
ISBN: 9783658192365
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Image for Teilnahme an wissenschaftlicher Weiterbildung

Teilnahme an wissenschaftlicher Weiterbildung : Entwicklung eines Erklarungsmodells unter Berucksichtigung des Hochschulimages

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 14 Oct 2010
Publisher Gabler
ISBN: 9783834924469
Dewey: 374
£54.99
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Image for Stand und Perspektiven der Eventforschung

Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 13 Aug 2010
Publisher Gabler
ISBN: 9783834925138
Dewey: 658.82
£44.99
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Image for Regionale Erfolgsfaktoren Entlang Des Grundungsprozesses: Arten Und Einfluss Regionaler Erfolgsfaktoren Im Start-Up-Prozess

Regionale Erfolgsfaktoren Entlang Des Grundungsprozesses: Arten Und Einfluss Regionaler Erfolgsfaktoren Im Start-Up-Prozess

series Markenkommunikation Und Beziehungsmarketing
Ebook 14 Jul 2021
Publisher Springer
ISBN: 9783658347024
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Image for Events Und Wege Aus Der Krise: "The New Normal" Aus Sicht Von Wissenschaft Und Praxis

Events Und Wege Aus Der Krise: "The New Normal" Aus Sicht Von Wissenschaft Und Praxis

series Markenkommunikation Und Beziehungsmarketing
Ebook 7 Feb 2022
Publisher Springer
ISBN: 9783658351656
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Image for Markenkommunikation mit Sport: Wirkungsmodell fur die Markenfuhrung aus Sicht der Service-Dominant Logic

Markenkommunikation mit Sport: Wirkungsmodell fur die Markenfuhrung aus Sicht der Service-Dominant Logic

series Markenkommunikation Und Beziehungsmarketing
Ebook 25 Jan 2013
Publisher Springer
ISBN: 9783834941985
Dewey: 658.8
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Image for Nostalgie und Retro-Trends als Marketingchance: Eine Analyse der Ursachen fur die Nachfrage nach vergangenheitsbezogenen Konsumangeboten

Nostalgie und Retro-Trends als Marketingchance: Eine Analyse der Ursachen fur die Nachfrage nach vergangenheitsbezogenen Konsumangeboten

series Markenkommunikation Und Beziehungsmarketing
Ebook 14 Sep 2012
Publisher Springer
ISBN: 9783834943552
Dewey: 650
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Image for Teilnahme an wissenschaftlicher Weiterbildung: Entwicklung eines Erklarungsmodells unter Berucksichtigung des Hochschulimages

Teilnahme an wissenschaftlicher Weiterbildung: Entwicklung eines Erklarungsmodells unter Berucksichtigung des Hochschulimages

series Markenkommunikation Und Beziehungsmarketing
Ebook 18 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834963284
Dewey: 658.8
Additional licensing options are available for educational accounts. Please sign in to access
Image for Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konferenz fur Eventforschung an der TU Chemnitz

Erfolg mit nachhaltigen Eventkonzepten: Tagungsband zur 2. Konferenz fur Eventforschung an der TU Chemnitz

series Markenkommunikation Und Beziehungsmarketing
Ebook 17 Dec 2011
Publisher Gabler Verlag
ISBN: 9783834968852
Dewey: 658.8
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Image for Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroveranstaltungen

Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroveranstaltungen

series Markenkommunikation Und Beziehungsmarketing
Ebook 1 Dec 2010
Publisher Gabler Verlag
ISBN: 9783834986986
Dewey: 650
Additional licensing options are available for educational accounts. Please sign in to access
Image for Stand und Perspektiven der Eventforschung

Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Ebook 18 Nov 2010
Publisher Gabler Verlag
ISBN: 9783834989222
Dewey: 658.8
Additional licensing options are available for educational accounts. Please sign in to access
Image for Events im Zeitalter von Social Media

Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 20 Feb 2013
Publisher Springer Gabler
ISBN: 9783658005528
Dewey: 658.8
£62.99
RRP £69.99
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Image for Determinanten des Vorgrundungsprozesses

Determinanten des Vorgrundungsprozesses : Einfluss unternehmerischer Chancen und des Grundungsklimas im Hochschulumfeld

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 15 Mar 2013
Publisher Springer Gabler
ISBN: 9783658016647
Dewey: 658.421
£41.39
RRP £45.99
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Image for Konsumentenwert

Konsumentenwert : Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 24 Sep 2013
Publisher Springer Gabler
ISBN: 9783658027353
Dewey: 658.8
£49.49
RRP £54.99
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Image for Events und Sport

Events und Sport : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 23 Sep 2013
Publisher Springer Gabler
ISBN: 9783658036805
Dewey: 330
£49.49
RRP £54.99
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Image for Events und Messen

Events und Messen : Stand und Perspektiven der Eventforschung

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 11 Jun 2014
Publisher Springer Gabler
ISBN: 9783658062347
Dewey: 658.827
£53.99
RRP £59.99
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Image for Wissensgenerierung in Value Netzwerken

Wissensgenerierung in Value Netzwerken : Empirische Betrachtung der Photovoltaik aus der sozialen Netzwerkperspektive

series Markenkommunikation Und Beziehungsmarketing
Paperback / softback 8 Aug 2014
Publisher Springer Gabler
ISBN: 9783658065898
Dewey: 658.4092
£35.99
RRP £39.99
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