This is the Beatrix Potter's best-loved original tale in a special Naturally Better edition - safe, recyclable, sustainable and ethically responsible.

For every copy sold, GBP1 will be donated to the National Trust tree planting project, recreating parkland and enhancing the national landscape.

Beatrix Potter was a dedicated conservationist and had a close relationship with the National Trust.

She owned 4000 acres of land and a large number of farms in the Lake District, which she left to the Trust upon her death, thereby preserving the Lake District countryside for future generations.