Favourite Characters

Books featuring children’s favourite TV characters are important because they leverage familiarity to encourage early reading. Children are more likely to engage with books that feature characters like Hey Duggee, Bluey or Peppa Pig which they already know and love, making the reading experience enjoyable and instilling a books-are-exciting attitude from a young age. Engaging with favourite characters through books can help develop essential literacy skills and a lifelong love for reading.