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On the Reliability and Validity of the ServQual Instrument : International Evidence

Corollaries of the Collective : Culture, the Individual and Perceptions of Decision-Making Context

Internal Marketing in Organizations : Empirical Evidence from a Transaction Cost Perspective

Telling Them or Selling Them : Sales Orientation vs. Customer Orientation in the Pharmaceutical Salesforce

Effects of Time on Transaction Costs and Relational Governance in Buyer-Supplier Channels : Review and Research Propositions

Personal Reports of Communication, Apprehension and Perceptions of Salesperson Performance

On the Neutral Position of Scales in Examples to Respondents : A Research Note

Web Site as Marketing Communication Medium : A Tentative Model and Areas of Research

Market Orientation and an Assessment of the First Stage in the Development of Markor

Organizational Reputation Concept : Its Role and Measurement

Excellence-Market Orientation Link : Some Consequences for Service Firms

Surfers Get Hooked : Conversion Efficiency on the World Wide Web

Doing and Talking : Perceptions of Discussion Quality and Group Performance in Marketing Decision Making

Personal Interaction in Groups : Its Effects on Marketing Decision Making

As the Web is Spun : Research Perspectives on Marketing Communication and Consumer Behaviour on the World Wide Web

Service Quality in an Information Systems Department : Assessing the Internal Gaps

Entrepreneurial Pricing : The Cinderella of Marketing Strategy

Relational Norms and Governance in the Exchange Dyad : Some Norwegian Evidence

World Wide Web as an Industrial Marketing Communication Tool : Models for the Identification and Assessment of Opportunities

Does Corporate Entrepreneurship Influence Innovation in Service Firms?

Analysing Customer Defections : Predicting the Effects on Corporate Performance

Are Excellent Companies Ethical? : Evidence from an Industrial Setting

World Wide Web : What Marketing Managers Might Want to Know About Conversion and Efficiency

Proactiveness and Performance : Exploring the Link with Effective Selling

Country of Origin Effects : Perspectives from the Literature Revisited

Replication, Extension and Generation : Framework of Potential Research Space

Creativity in Organizations : People Based Solutions

Where Angels Fear to Tread : Integrated Effects in Multiple Regression - A Research Note

Classification of Creative Problem Solving Techniques

Risk Taking Behaviour by Advertisers : Antecedents and Implications

Ethical Considerations for Masters and Doctoral Research in Business and Management Studies

Use of 'Shareholder Value Analysis' in Acquisition and Divestment Decisions by Large U.K.Companies

Information Content of Cash Flows

Key Issues in Information Systems Management in Norway : Extending Key Issues Selection Procedure and Empirical Study

Market and Societal Orientation in the Non Profit Sector

The Creation of Knowledge Through Case Study Research

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