How to get inside someone's mind and stay there: the business owner's guide to content marketing and confident copywriting

Aimed at the busy business owners and managers, this easy to read, practical guide to content marketing and good copywriting demystifies and explores content marketing and how best to use it for advantage and profit.You will learn: How to IDENTIFY YOUR IDEAL CUSTOMER How to IDENTIFY AND CRAFT YOUR KEY MARKETING MESSAGES The RIGHT ways to be REMEMBERED and generate a RESPONSEand How to WRITE for IMPACT, ENGAGEMENT and ACTION Establishing your growing business as the GO TO brand of choice, 'How to Get Inside Someone's Mind and Stay There' gives you the tools to establish, build and benefit your brand in person, in print and online.Co-director of the Big Ideas Collective and Principles of Profit, copywriter and editor Jacky Fitt is among the top 1% most endorsed copywriters in the UK on LinkedIn, and works with entrepreneurs, sole traders and multinationals making words work wonders for them and their bottom line.