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Research Themes for Events

Borley, Anna(Contributions by), Clarke, Alan(Contributions by), Dwyer, Larry(Contributions by), Foley, Malcolm(Contributions by), Frew, Matthew(Contributions by), Gelder, Gemma(Contributions by), Giampiccoli, Andrea(Contributions by), Goldblatt, Joe(Contributions by), Hunt, Gordon(Contributions by), Jago, Leo(Contributions by), Jepson, Allan(Contributions by), Jones, Jennifer(Contributions by), Lee, Seungwoo(Contributions by), Mackay, Clare(Contributions by), Markwell, Kevin(Contributions by), Misener, Laura(Contributions by), Nauright, John(Contributions by), Waitt, Gordon(Contributions by), Wale, Debra(Contributions by), Finkel, Rebecca(Edited by), McGillivray, David(Edited by), McPherson, Gayle(Edited by), Robinson, Peter(Edited by)

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*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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Product Details

Publisher/Imprint CABI

ISBN/Ean1789244463 / 9781789244465

FormateBook (EPUB)

Dewey394.2068

Published25/10/2013

Book LanguageEnglish

Pages178 pages

Copy LimitsCopy: 100%; print: 100%

BIC KNS Service industries, KNSH Hospitality industry