The Story of Coca-Cola details the history of this multi-national company since its founding in the 1890s.

Have you ever wondered why McDonald's or Coca-Cola are so successful?

Why Microsoft seems to run the world? Or why Nike dominates the sportswear market? Find the answers to these questions in this fascinating series.

A combination of lively text packed with information and full-colour photography takes the reader on a journey of discovery, past the hype and publicity, to a place where they are fully informed and able to make their own assessments.