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Image for Strategic Marketing Management

Strategic Marketing Management : Cases and Applications (5 Revised edition)

Cravens, David W., Crittenden, Victoria (Boston College, The Wallace E. Carrol School of Management, USA), Lamb, Prof C., Crittenden, V.(Revised by)
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Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies.

It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

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£70.99
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Product Details
Irwin Professional Publishing
0256136890 / 9780256136890
Paperback / softback
658.8
01/09/1995
United States
725 pages
1050 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More
KJC Business strategy, KJM Management & management techniques, KJS Sales & marketing
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