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The British Media Industries: An Introduction

Public Relations Cases: International Perspectives

The Routledge Companion to Advertising and Promotional Culture

On B¬and

The British Media Industries: An Introduction

Advertising Progress: American Business and the Rise of Consumer Marketing - 14

Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands

Audience evolution: new technologies and the transformation of media audiences

Remaking the news: essays on the future of journalism scholarship in the digital age

Smyllie's Ireland: Protestants, independence, and the man who ran The Irish times

Brought to you by: postwar television advertising and the American dream

The Persuasion Industries: The Making of Modern Britain

The Persuasion Industries: The Making of Modern Britain

A complex fate: william l. Shirer and the American century

Powers of persuasion: the inside story of British advertising, 1951-2000

Powers of Persuasion: The Inside Story of British Advertising, 1951-2000

Postcards from Stanland: Journeys in Central Asia

Freud on Madison Avenue: motivation research and subliminal advertising in America

The art of branded entertainment

Computational advertising: market and technologies for internet commercial monetization

Facebook, the Media and Democracy: Big Tech, Small State?

Facebook, the Media and Democracy: Big Tech, Small State?

The advertising business: operations, creativity, media planning, integrated communications

How advertising works: the role of research

Epica book 27: creative communications

Integrated Marketing Communication: Putting the Human Person at the Core

Conflicting accounts: how corporate greed and mismanagement led to the crash of Saatchi & Saatchi, the world's largest advertising company.

How to make it in advertising

Netflix Nations

Decoding CEO-Speak

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