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The focus group research handbook

Edmunds, Holly
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Ideal for the professional requiring a focus group study and needing a contract with a market research vendor, this book explains the focus group research process, aids in developing focus group objectives and interprets the results of the study.

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£44.96
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Product Details
NTC
0071394532 / 9780071394536
eBook (Adobe Pdf)
001.433
31/01/2001
English
288 pages
Copy: 10%; print: 10%
general /research & professional /undergraduate Learn More
Reprint. Description based on CIP data; resource not viewed. Originally published: 2000.
KJSM Market research
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