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Storynomics: Story Driven Marketing in the Post-Advertising World

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Robert McKee & Thomas Gerace's new book 'Storynomics' translates the lessons of storytelling in business into economic and leadership success.

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£44.97
Product Details
Methuen Drama
0413778177 / 9780413778178
eBook (EPUB)
658.802
11/11/2021
English
272 pages
Copy: 10%; print: 10%