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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden

Servicetransformation: Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement

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Service Business Development : Band 2. Methoden – Erlosmodelle – Marketinginstrumente

Automatisierung Und Personalisierung Von Dienstleistungen: Konzepte - Kundeninteraktionen - Geschäftsmodelle. Band 1

Automatisierung und Personalisierung von Dienstleistungen : Methoden – Potenziale – Einsatzfelder

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Kunstliche Intelligenz im Dienstleistungsmanagement : Band 1: Geschaftsmodelle – Serviceinnovationen – Implementierung

Kunstliche Intelligenz im Dienstleistungsmanagement : Band 2: Einsatzfelder – Akzeptanz – Kundeninteraktionen

Smart Services : Band 1: Konzepte – Methoden – Prozesse

Smart Services : Band 2: Geschaftsmodelle – Erlosmodelle – Kooperationsmodelle

Smart Services : Band 3: Kundenperspektive – Mitarbeiterperspektive – Rechtsperspektive

Gestaltung des Wandels im Dienstleistungsmanagement : Band 1: Innovationsperspektive – Digitalisierungsperspektive – Nachhaltigkeitsperspektive

Gestaltung des Wandels im Dienstleistungsmanagement : Band 2: Kundenperspektive – Anbieterperspektive – Mitarbeiterperspektive

Customer-Dominant Logic : Kundendominantes Management als neue Zielgroße im Relationship Marketing

Service Business Development : Strategien – Innovationen – Geschaftsmodelle. Band 1

Kooperative Dienstleistungen : Spannungsfelder zwischen Service Cooperation und Service Coopetition

Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente Forum Dienstleistungsmanagement

Service Value als Werttreiber : Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement

Einsatz von Social Media fur das Dienstleistungsmanagement

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Servicetransformation : Entwicklung vom Produktanbieter zum Dienstleistungsunternehmen. Forum Dienstleistungsmanagement

Handbuch Dienstleistungsmarketing : Planung - Umsetzung - Kontrolle

Dienstleistungen 4.0 : Konzepte – Methoden – Instrumente. Band 1. Forum Dienstleistungsmanagement

Dienstleistungen 4.0 : Geschaftsmodelle - Wertschopfung - Transformation. Band 2. Forum Dienstleistungsmanagement

Automatisierung und Personalisierung von Dienstleistungen : Konzepte – Kundeninteraktionen – Geschaftsmodelle

Sustainable Service Management : Band 2: Strategien und Umsetzung der Nachhaltigkeit

Sustainable Service Management : Band 1: Nachhaltigkeit aus Sicht von Kunden und Mitarbeitern

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