Arts Management (3)

In recent years, as funding for the arts has declined, or even ceased to exist, artists globally have begun to recognize the growing importance of being able to manage and market their artistic ventures, in order to forge a successful career in the creative and cultural industries. The third edition of "Arts Management" has been thoroughly revised and updated to present a comprehensive overview of this fast-moving, often complex, subject. New chapters and case studies have been included to:

• Reflect the growing globalization of the arts, with new cases from the Middle-East and Asia
• Cover community art ventures, as well as high-end, luxury creations
• Help artists develop their art as a product and secure financial investment
With a host of pedagogical features and incorporating a diverse range of sources, this book will be essential reading for students on arts management courses and will provide valuable insights for managers and artists already facing the challenges of this field.