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Fundamentals of Media Effects

Bryant, Jennings, Thompson, Susan

Part of the McGraw-Hill Series in Mass Communication series

See all formats and editions

"Fundamentals of Media Effects" is a readable scholarly text geared to undergraduate students in the media effects course.

The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects.

Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research.

The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

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Product Details

Publisher/Imprint McGraw Hill Higher Education

ISBN/Ean0072435763 / 9780072435764

FormatPaperback

Dewey302.23

Published01/10/2001

Country of PubUnited States

Pages402 pages, Illustrations

Dimensions195 x 210 mm, 603 grams

ReadershipTertiary Education (US: College) Learn More

BIC JFD Media studies