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Image for Strategic Marketing Management Cases

Strategic Marketing Management Cases - WITH Excel Spreadsheets (7th ed.)

Cravens, David W., Crittenden, Victoria L., Lamb, Charles
Part of the Irwin/McGraw-Hill Series in Marketing series
See all formats and editions

"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases.

This casebook has a decision-making focus and addresses the challenges facing marketing managers today.

It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.

Read More
Title Unavailable: Out of Print
Product Details
McGraw-Hill Publishing Co.
0071124918 / 9780071124911
Mixed media product
658.802
01/10/2001
United Kingdom
English
xvi, 685p. : ill.
26 cm
general Learn More
Previous ed.: 1999.
KJMD Management decision making, KJS Sales & marketing
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