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Image for International Marketing (with Infotrac)

International Marketing (with Infotrac) (9)

Czinkota, Michael R (Georgetown University, USA), Ronkainen, Ilkka A (Georgetown University, USA)

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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field.

You will discover topics ranging from beginning start-up operations to confronting giant global marketers.

This in-depth text will prepare you to conquer the international business world!

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Product Details

Publisher/Imprint South Western Educational Publishing

ISBN/Ean1439040583 / 9781439040584

FormatMixed media product

Dewey658.84

Published25/06/2009

Country of PubUnited States

Pagesillustrations

Dimensions216 x 277 mm, 1769 grams

ReadershipGeneral (US: Trade) Learn More

BIC KJS Sales & marketing