The Corporate Social Responsibility Manual : A Practical Approach to Sustainable Business Suceess

Corporate social responsibility (CSR) means business behaving responsibly towards its customers, employees and suppliers, the environment and the wider community. A tall order perhaps, but behaving responsibly is not just a good thing to do, it is also good for business. And failing to act responsibly can bring disaster. This manual is written for organisations wanting to become more responsible. Outlining the key principles and drivers behind CSR, it focuses on the practical actions you can take to embed CSR in your organisation. Companies that invest in responsible relationships with customers, suppliers and communities will reap benefits; however, businesses that disregard public opinion about their products and processes are vulnerable. No one in business can afford to ignore the issues raised in this manual.