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Euromarketing and the Future

New Product Development: Successful Innovation in the Marketplace

Multinational strategic management: an integrative entrepreneurial context-specific process

Guanxi: relationship marketing in a Chinese context

Euromarketing and the future

Marketing issues in Western Europe: changes and developments

Cross-national and cross-cultural issues in food marketing

International Negotiating : A Primer for American Business Professionals

Privatization and entrepreneurship: the managerial challenge in Central and Eastern Europe

Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Marketing challenges in transition economies of Europe, Baltic States, and the C.I.S.

International retailing plans and strategies in Asia

International retailing plans and strategies in Asia

Globalization and East Asia: opportunities and challenges

Strategic global marketing: issues and trends

International Business Teaching in Eastern and Central European Countries

Cross-national and cross-cultural issues in food marketing

Internationalization of companies from developing countries

Executive development and organizational learning for global business

Utilizing new information technology in teaching of international business: a guide for instructors - 22

Management Education in the Chinese Setting

Teaching International Business: Ethics and Corporate Social Responsibility

Teaching and Program Variations in International Business

Marketing in Central and Eastern Europe

Global business: asia-pacific dimensions - 14

New product development: successful innovation in the marketplace

Japan and China: the meeting of Asia's economic giants

Management Education in the Chinese Setting

Strategic Global Marketing: Issues and Trends

The Globalization of Business: The Challenge of the 1990S

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